Who I am...

Coach. Mum. Smiler. Sewer. Writer.

I am Andrea Anderson


I'm a creative being, I love making things, colour, texture, movement and music. 


I'm comfortable in my own skin and I have found freedom in living a life that's true to who I am.

I bring this to life in my work as a coach by creating spaces for people to embody and experience their brilliance, beauty, creativity and vulnerability.


Where possibilities and clarity emerge on their purpose, values and strengths, what drives them and what holds them back, developing their courage and confidence to pursue their dreams and define success on their own terms.

Where I live...

I live with three wonderful people, a lovely man who I am married to and two gorgeous, mischievous, wonderfully adventurous boys, who I am Mum to.


We live in Brighton, a (sometimes!) sunny place, in the south of England, a gorgeous hive of creativity, friendliness and refreshingly down to earth!

"You took a Mum who had lost all her confidence in working because of being made redundant and a diagnosis of autism for my daughter and made me believe in myself, and that it was possible to find meaningful, fulfilling work.  I haven't really looked back since."

Jo Van Rooyen, Brighton

My career story...

I have had the privilege of working with some brilliantly creative and talented people.


For over ten years I worked in fast growth fashion and digital businesses, including TOPSHOP, TOPMAN and ASOS.com.

My focus and drive when working with these businesses was on activities that delivered inspirational leadership; happy people; cultures of freedom; innovation; and ultimately achieved growth.

Whilst it definitely helped me to grow as a person, and I loved the creative and pioneering spirit I both experienced and helped to create, as I progressed through the “ranks” I found it soul destroying to become something I was not…. tough minded, focused on short term gains, detached and ultimately burnt out.

I’ve worked with some passionate and committed people, with huge amounts of energy to making a creative vision happen, and I’ve witnessed some ugly toxic corporate behaviour.

I’ve learned that organisations can only positively change and transform if those who are founders and leaders in the business are prepared to listen and accept hard truths, and to be brave enough to be uncomfortable and face up to what’s holding them, and the organisation, back and to get clear on what it will take to get to where the business wants to get to.


(Ahem, this will not happen overnight! )


My most rewarding and transformational work comes from working with people who want to invest in themselves, who recognise the fulfilment that will come from getting clear on who they are, what they want and where they’re heading.

"At a time when uncertainty was chuntering laboriously in my mind, Andrea stepped in and gently quietened it. During a variety of coaching sessions, homework tasks and challenges, Andrea has taught me how to give voice to who I am and what I want.


She helped me draw my attention to the thoughts and feelings that would ultimately help me to identify not just my values, but also my value. As I approach my graduation, I feel uplifted and free to pursue everything I have wanted, and will ever want.


There is no doubt in my mind that this clarity and determination is a result of Andrea’s coaching. Andrea is the most remarkable guiding light"

Emily Dawson, Edinburgh

© 2017 by I AM